Preparation Matters: Media Training Tips From the Presidential Debate


By the time President Obama and Republican challenger Mitt Romney took to the debate stage on Wednesday, Oct. 3, much had been written about their extensive preparation. Romney was reportedly holed up for days with briefing books, top aides and his sparring partner, Ohio Republican Sen. Rob Portman—while working on “zingers” that would trip up the President. Meanwhile, Obama had been sequestered outside of Las Vegas, and was quoted joking to a volunteer in a local field office: “It’s a drag.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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