Tip Sheet: Identifying and Nailing the Online Defamer

It’s Monday morning. You grab a cup of coffee, sit down at your desk and begin reviewing the social media activity for your company, which owns several trendy t-shirt shops in the city. You opened the first store’s doors five years ago and now have three stores, but 75% of sales are made online. As you’re scanning the weekend’s online activity, you’re shocked at what you see. Instead of the regular chatter amongst customers, there are a number of horribly negative reviews.

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