There’s Nothing Like Soft Benefits To Keep and Attract Top Talent


There’s a strange phenomenon in the job market these days. On the one hand, the unemployed are desperate for jobs. But on the other hand, business owners are frustrated by what they feel is a shortage of truly qualified applicants. Thanks to a slowly recovering economy, it’s tougher than ever to find a job. A Department of Labor June 2012 jobs report reports there were 3.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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