How to Make Your B2B Content Buyer-Centric

Micky Long E-mail marketing, social media and marketing automation are great at helping you share your message with prospective buyers, but they don’t help you craft that message, and that should be your first priority. This is where conversations with your customers enter into any successful PR or marketing effort. To drive revenue for your organization through communications, you need to understand your customers’ business problems and then learn how to sell to them in the way that makes them want to buy. After that, you can choose which PR and marketing tactics will work best. PERFECT PERSONAS Once you decide to change your communications strategy from a vendor-centric approach to a customer-centric one, you’ll start to realize new opportunities with prospects.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.