2012 Digital PR Awards: Video


Winner: Coca-Cola Company - Coca-Cola Happiness Machine for Couples

Call it Candid Camera, Coca-Cola style. To celebrate Valentine’s Day 2012, a different kind of vending machine was set up in a busy shopping mall in Istanbul. Conceived and executed by the communications team of Enis Orhun, Oncu Dogu Gursoy, Ceyhun Saracoglu, Tuna Tiryakioglu, Ilke Sahin, Emre Irmak, Fatih Tuyluoglu, Pinar Saymaz and Sema Gun, the Happiness Machine offered a free sampling of Coke to couples willing to prove to the machine—and the video camera hidden inside it—that they were truly a couple.

Those who shared a hug or a kiss at the machine were immortalized in a humorous and touching YouTube video, viewed by more than 1.5 million people in just three weeks. So viral was the video that for weeks, there were at least two tweets per minute from around the world mentioning the machine. Posts about the stunt on advertising blogs like Creative Guerrilla Marketing, Digital Buzz Blog and Creativity didn’t hurt either. To top it off, the Coca-Cola Valentine’s Machine was feted at Cannes Lions 2012. Ultimately though, the campaign simply gave couples a reason to “show the love” on Valentine’s Day. 

Honorable Mentions

  • Boeing - From Inspiration to Innovation 

  • CIT -- CIT Executive Insights Video Series

  • Everyday Health -- Everyday Health's YouTube Channel Launch

  • Fleishman Hillard - AT&T YHM: An Inspiring Journey To Better Health

  • Lockheed Martin - MFC Chat

  • Northwestern Memorial Hospital - You Make it Possible 

  • Vivid Ascent - Chicago Auto Show Webisodes


Back to the 2012 Digital PR Awards



Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.