2012 Digital PR Awards: PR Firm of the Year – Digital


Winner: Weber Shandwick

In 2011, Weber Shandwick’s digital practice experienced unprecedented growth and has increased by more than 30% annually over the past three years. Opportunity has knocked across all regions and practice areas, increasing staff and winning significant new business.

The agency currently has more than 400 strategists, community managers, producers, writers, developers, bloggers, syndication and analytics experts embedded in offices worldwide, handling digital responsibilities for 100-plus household brands.

A sampling of campaigns shows Weber Shandwick’s digital depth: As lead digital agency for PepsiCo corporate initiatives, including PepsiCo.com, the agency spearheaded its corporate social media activities at events and helped execute the fastest launch in PepsiCo history for today's breakthrough in cola, Pepsi NEXT.

For the U.S. Army, Weber Shandwick advised on the acclaimed, award-winning Army Strong Stories blog and mega-integrated campaign combining earned media, social media and grassroots outreach to share tell-it-like-it-is inside stories of Army life through storytelling and video. For M&Ms, the agency launched M&Ms newest character, Ms. Brown, via an integrated social media campaign. Her Twitter handle was introduced in concert with a New York Times exclusive. And the team introduced the first images of Ms. Brown via a fan mosaic on Facebook.

In 2011, these digital efforts earned Weber Shandwick Gold SABRE Awards for its Pepsi Refresh work, two Bees Awards for micro-blogging and crisis campaigns and a Word of Mouth Marketing Association WOMMY Award for social media work with the U.S. Army.

Honorable Mentions

  • Affect

  • Fleishman Hillard

  • HORN

  • Integrate Public Relations

  • MWW

  • Porter Novelli

Back to the 2012 Digital PR Awards



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