2012 Digital PR Awards: PR Firm of the Year – Digital


Winner: Weber Shandwick

In 2011, Weber Shandwick’s digital practice experienced unprecedented growth and has increased by more than 30% annually over the past three years. Opportunity has knocked across all regions and practice areas, increasing staff and winning significant new business.

The agency currently has more than 400 strategists, community managers, producers, writers, developers, bloggers, syndication and analytics experts embedded in offices worldwide, handling digital responsibilities for 100-plus household brands.

A sampling of campaigns shows Weber Shandwick’s digital depth: As lead digital agency for PepsiCo corporate initiatives, including PepsiCo.com, the agency spearheaded its corporate social media activities at events and helped execute the fastest launch in PepsiCo history for today's breakthrough in cola, Pepsi NEXT.

For the U.S. Army, Weber Shandwick advised on the acclaimed, award-winning Army Strong Stories blog and mega-integrated campaign combining earned media, social media and grassroots outreach to share tell-it-like-it-is inside stories of Army life through storytelling and video. For M&Ms, the agency launched M&Ms newest character, Ms. Brown, via an integrated social media campaign. Her Twitter handle was introduced in concert with a New York Times exclusive. And the team introduced the first images of Ms. Brown via a fan mosaic on Facebook.

In 2011, these digital efforts earned Weber Shandwick Gold SABRE Awards for its Pepsi Refresh work, two Bees Awards for micro-blogging and crisis campaigns and a Word of Mouth Marketing Association WOMMY Award for social media work with the U.S. Army.

Honorable Mentions

  • Affect

  • Fleishman Hillard

  • HORN

  • Integrate Public Relations

  • MWW

  • Porter Novelli

Back to the 2012 Digital PR Awards





Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.