2012 Digital PR Awards: Online Newsroom

Winner: ConranPR -- ConranPR Digital Newsroom

Responding to the realities of a 24/7 news cycle, ConranPR’s Digital Newsroom was created to provide a resource for easy access to new and information for journalists on deadline. The agency wanted to not only provide a one-stop shop for journalists, but present the news in an up-to-the-minute fashion.

The ConanPR Digital Newsroom provided users with a live Twitter feed, access to archived press releases and slide shows featuring clients. To provide services to reporters and bloggers, the site was designed to provide access to background information without having to go through the usual, annoying sign-up and registration process.

Radio interviews and podcasts, another must-have for reporters, were added as the goal was to generate more than enough content for journalists to produce stories about their clients. In order for this to be a success, the winning team of Gayle Conran and Everett Potter partnered with Resort Technology Partners of Vail, Colo., whose track record demonstrated a keen understanding of the demands of public relations.

The Drupal content management system was chosen because of its ease of use, which gives ConanPR a feeling of control over the site. The digital newsroom has been a success for ConanPR as major stories have appeared in the New York Times among others in the six months since the launch.

Honorable Mentions

  • Bally Technologies -- Bally Online Newsroom

  • Cisco Systems -- The Network: Cisco's Technology News Site

  • Fleishman-Hillard -- Designing, Building and Managing AT&T's Best In Class News Hub

  • Hilton Hotels & Resorts with Covalent Logic - Hilton Global Media Center Relaunch/Redesign

  • MWW - Nikon Online Press Room

  • Proctor & Gamble Company - P&G Online Newsroom

Back to the 2012 Digital PR Awards

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.