2012 Digital PR Awards: New Site

Winner: APCO Worldwide - Shot@Life Campaign

The UN Foundation partnered with APCO Worldwide to embark on an extensive, research-based brand-building process and launch the Shot@Life Web site in 2012. Shot@Life educates and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries with protection against vaccine-preventable diseases, including measles, polio, pneumonia and rotavirus.

APCO’s in-house opinion research and message development firm, APCO Insight®, designed and implemented a multi-phase qualitative and qualitative research program to understand mothers’ primary motivations, interests, barriers and hesitations regarding participation in a domestic advocacy and fundraising campaign.

The UN Foundation previewed Shot@Life in September 2011 in New York City with a select group of thought leaders in global health in coordination with the Social Good Summit, UN General Assembly and the launch of ABC’s Million Moms Challenge, a UNF partner. As part of the campaign’s extensive outreach and online engagement with mommy bloggers, the UN Foundation showcased the campaign’s logo, Web site, infographics and video introduction.

The site features rich, clean graphics, clear calls to action and a wealth of multimedia content, which helps raise awareness of the importance of global childhood vaccines.

Honorable Mentions:

  • American Automobile Association - Safety Knows No Age: Helping Seniors Drive Safer & Longer

  • MilkPEP and Weber Shandwick - The Breakfast Project

  • National Safe Boating Council – BoatOnCourse.com

  • Waggener Edstrom Worldwide - The Shared Learning Collaborative 

Back to the 2012 Digital PR Awards

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.