2012 Digital PR Awards: New Digital Service/Product


Winner: HORN Group -- Dyle, Live Mobile TV

When communicators are faced with launching a new product, it’s never easy. That was the challenge facing digital communications agency HORN.  The agency had to create a plan for NBC Universal and News Corporation which had joined to launch Dyle, the first product from joint project Mobile Content Venture.

A one-of-a-kind product, Dyle was able to deliver live, local TV directly to users’ mobile devices through the free-to-air spectrum. At creation, it was clear Dyle was more than just a product. It was an entire new product category.

With just the name in existence, the winning team of Ben Billingsley and David Fausel needed to figure out a way to build the brand to the point where it would become established among consumers and media. Starting from scratch, HORN created a unified strategy which included identity, messaging, Web site, motion graphics video and social media.

As the CES was approaching, a PR push was launch to coincide with the audience attention already on the event. Dyle saw a large amount of media coverage highlighted by 54 pieces of feature coverage from top media outlets including CNN and The New York Times. There were 2,500-plus Web site visitors during CES which led to 900 newsletters signups. 

Honorable Mentions

  • Cone Communications - The Embeddable Mini-Microsite: An Innovation in Blogger Engagement

  • Ground Floor Media -- Online War Room: Securely Simulating Online Conversations and Crises

  • SocialChorus - Influencer Relationship Marketing Software Platform 


Back to the 2012 Digital PR Awards


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.