2012 Digital PR Awards: Blogger

Winner: Henson Consulting 

Henson Consulting CEO Kathleen Henson knew she had assembled a remarkable and diverse staff and wanted to use that asset to promote the firm and revitalize the firm’s Web site. How to accomplish this?  With the creation of a blog—The Bubble—which would serve as a destination for PR pros.

The Bubble, it was hoped, would provide an entertaining look at the PR lifestyle on the outside and highlight the Henson Consulting culture. Because of its eclectic staff, the blog was able to have a voice that showcased the similarities and differences of individual team members. 

To reflect what HC stands for, the winning team of Henson and Katie Cosgrove created a strategy that demanded that creativity and illustrations would be part of every post. To ensure success, a set editorial process was established. An editor was selected who would be responsible for scheduling posts and every team member would have the opportunity to contribute.

To extend the conversation that was started on the blog, readers were encouraged to share information on their Twitter and Facebook pages. The blog has created unique PR discussions not seen anywhere else on the Web. More importantly, since The Bubble launched, traffic to Henson’s main Web site has doubled and time spent has increased 1252 %.

Honorable Mentions

  • Steve Cody, Peppercom – RepMan

  • Todd Defren, SHIFT Communications  PR-Squared

  • Gini Dietrich, Arment Dietrich – Spin Sucks

  • Shel Holtz, Holtz Communication + Technology – A Shel of My Former Self

  • Jeff Simmermon, Time Warner Cable – Untangled

Back to the 2012 Digital PR Awards

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.