Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics


The turn of events came mid-semester, when a gangly teen was called to the front of our music theory class. Asked to compose a short classical piece, he instead created an algorithm that instructed his computer to do the work. While the result was pleasant to the ear, it was also a bit unsettling. Soul had been replaced by science. Had I not been witness to this, I may have gone on to earn my engineering degree from the Massachusetts Institute of Technology.

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