B2B Communications: Avoid Major Roadblocks: Streamline the Search for a PR Agency Partner

Whether a B2B client search for an agency partner stems from a major business transition or a cyclical review of results from the incumbent firm, the process can be fraught with complications. The intricate structure of some B2Bs can create roadblocks in the decision making to identify a suitable match. Having little to no experience with outside PR counsel is yet another obstacle for many business-facing companies that have traditionally relied on internal staff and resources to handle corporate and marketing communications. Since many senior B2B communications executives are already gearing up for their 2013 budget discussion talks, we reached out to experienced agency seekers for their insights on the B2B agency search process. Our three seasoned veterans offered perspectives from the vantage points of marketing management consulting, external procurement and an end client.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.