Tip Sheet: The Mobile Mix—PR Outreach Anytime, Anywhere

Staying on top of the latest mobile technologies and figuring out how to incorporate them into your clients’ multichannel marketing mix means having people on your team who understand how the mobile Web, SMS, QR codes, branded apps and location-based services support the overall campaign goals and drive business results. Whichever elements are adopted for a campaign, it’s important to make sure the convergence of screens is factored into the customer engagement strategy. Almost all businesses and brands today need to consider how their audiences will experience content on three distinct devices: laptop, phone, and tablet. Nailing the mobile experience has less to do with advanced technology skills than with human centered design. Jody Haneke, president of Haneke Design, is our go-to expert on mobile.

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