For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes


With several major international public relations having adopted the Barcelona Principles of Measurement, there’s renewed interest in the topic of measurement and metrics in communications programs. That should come as welcome news to agencies and in-house departments, as it’s time for all of us to commit to more effectively counseling our clients on measurement. Like any good counselor, this means challenging assumptions, providing options and making recommendations. FIGHT OR FLIGHT When a client asks for program metrics, the first reaction is usually either fight or flight. The “fight” happens when the communications professional launches into a litany of reasons why the program can’t be measured.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.