Tip Sheet: How Strong Management Connects to Creativity


For many PR agency people, management is something you endure—sort of like vegetables at dinner when you were a kid. We want all dessert, all the time. The magic of a high-voltage brainstorming session and the rush of watching all that creative and strategic brilliance become reality and move the world for clients. Management—whether we are doing it or subjected to it—is something we perceive as completely different. It’s bureaucracy, mindless paperwork and administration, the stodgy PC guy in the old Apple ads, the TPS Reports from Office Space.

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