Correct Press Credentialing: It’s All About the Details 


The credentialing system for a major event such as the USA Pro Cycling Challenge can present a number of challenges (more than 650 credentials were issued for the 2011 race). For instance, the race involves moving operations on a daily basis more than 100 miles to new locations.

Steve Brunner, president, KOM Sports (which handled the press logistics), says preparation and fulfillment—from credential pick up to staging photographers on streets and motorbikes—takes a high-degree of organization. Here are some credentialing tips from Brunner:

  1. Clearly identify the different levels of access.

  2. Have people provide e-mail addresses twice in case of a typo so you can be sure to have a way to contact them.

  3. Provide detailed instructions for credential pickup, so people understand the process.

  4. Open the call for credentials with plenty of time before the event (at least one month).

  5. Thoroughly review all requests and use set criteria to determine the approval process.


PR News subscribers can read more about the PR tactics behind the USA Pro Cycling Challenge in the case study: "
Rocky Mountain High: PR Puts the Pedal to the Pavement In Executing a Multi-Stage, 500-Mile Pro Cycling Race."


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.