Media Watch: Journalists Demand More Visuals

PressFeed’s study, released in August 2012, finds that many PR pros are missing opportunities for media coverage because they are not supplying visuals and SEO-enabled content.


Source: PressFeed



About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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  • kimba

    I publish press releases for gallery exhibitions and cultural events. This is my one pet peeve – that the galleries, museums, and cultural event organizers send out a text press release (that is actually a good thing) without an image (not a good thing). As a web site publisher who gets sent many press releases every day, and doesn’t have the time to chase down images, it is the one that follows the site’s instructions on how to submit a press release that gets published. My readers miss out on a lot of content because of this.

    I even wrote specific instructions and offer a submission form on the site so that materials can be sent correctly. Here’s a link to the Arts Beat Submission page on the site: so you can see what I’m talking about.

  • Alex Lekas

    there’s an old cliche about the value of a picture. If your topic lends itself to a visual, it makes no sense to NOT use one. The gallery comment above is a perfect example; galleries are about nothing but visuals.

    Some of this goes back to not thinking like the consumer. Just because you understand something does not mean the reader does.