How to Gain Credibility—From Blog to eBook


  Think of your route to an eBook as a pyramid, with content layered on top of each other—all of it to be repurposed and promoted on a variety of platforms—culminating at the top as a finished book. There is something about being a published author that raises credibility with the news media. Perhaps because so many reporters, editors, producers and hosts have either written books (or wish they could have), an individual with a topical book credit seems inherently more newsworthy, as well as more credible. Today’s social networks have created an easy and ideal platform for both creating and “pre-selling” a topical non-fiction book, making it far easier for a supportive PR exec to turn a client or member of the C-suite into a respected and credible author. Following a pyramid approach (see the graphic)—building content on top of content—this can be accomplished in few easy steps.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.