How to Gain Credibility—From Blog to eBook


  Think of your route to an eBook as a pyramid, with content layered on top of each other—all of it to be repurposed and promoted on a variety of platforms—culminating at the top as a finished book. There is something about being a published author that raises credibility with the news media. Perhaps because so many reporters, editors, producers and hosts have either written books (or wish they could have), an individual with a topical book credit seems inherently more newsworthy, as well as more credible. Today’s social networks have created an easy and ideal platform for both creating and “pre-selling” a topical non-fiction book, making it far easier for a supportive PR exec to turn a client or member of the C-suite into a respected and credible author. Following a pyramid approach (see the graphic)—building content on top of content—this can be accomplished in few easy steps.

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