Energy Efficiency Sizzles as a Corporate Brand Builder

by Scott Van Camp | 08/07/2012

Energy Efficiency Good for Brand Building: A Deloitte study released in late July 2012 finds that improving energy efficiency at America’s businesses is as important to brand building as it is to growing the bottom line.

The study, “reSources 2012,” shows that while 85% of companies claim that electricity cost reductions are essential to staying financially competitive, 81% believe they are critical to brand building. Consequently, more than three-quarters of the organizations surveyed say they are actively promoting their energy efficiency efforts to their customers.

Other study findings include:

  • 90% of the companies surveyed have set energy management goals.

  • Respondents say that they’ve reached close to 60% of their targeted energy reduction levels. 

  • Six-in-10 businesses agree that today’s smart technology is not effective for their own unique circumstances, and an equal number believe that it is inadequate to help them achieve energy cost reduction goals.

Source: Deloitte

Follow Scott Van Camp: @svancamp01



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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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