Confidence Game: Authenticity, Value Can Fight Consumer Jitters

Just when we think it’s safe to open the purse strings ever so slightly, bad economic news seems to strike. On July 31, The Wall Street Journal reported that slowing economies worldwide, a recession in much of Europe and wary consumers might just bring an end to at least 10 consecutive quarters of profit growth for America’s biggest companies. While before there was optimism, forecasts are turning negative, stated the article. On the same day, The Conference Board released its Consumer Confidence Index for July 2012 which, on a positive note, had increased slightly since June. However, while consumers expressed greater optimism about short-term business and employment prospects, they have grown more pessimistic about their earnings, says Lynn Franco, director of economic indicators, The Conference Board.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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