Just when we think it’s safe to open the purse strings ever so slightly, bad economic news seems to strike. On July 31, The Wall Street Journal reported that slowing economies worldwide, a recession in much of Europe and wary consumers might just bring an end to at least 10 consecutive quarters of profit growth for America’s biggest companies. While before there was optimism, forecasts are turning negative, stated the article. On the same day, The Conference Board released its Consumer Confidence Index for July 2012 which, on a positive note, had increased slightly since June. However, while consumers expressed greater optimism about short-term business and employment prospects, they have grown more pessimistic about their earnings, says Lynn Franco, director of economic indicators, The Conference Board.
Confidence Game: Authenticity, Value Can Fight Consumer Jitters
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