Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

Shalimar Blakely The final piece of a PR plan, the evaluation, must include three components: visibility, engagement and influence. Even the best of us have rushed through this stage on occasion, providing infomercial-like feedback. But such feedback not only depreciates your work, it provides no real substantial evidence of the impact your strategies and tactics have had on relevant publics and an organization’s bottom line. By incorporating the following tips and using the accompanying checklists, PR will have a much greater impact in your organization. 1.

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