Dave Thomas Foundation Gets Inspirational on Pinterest

Staci Perkins

Fashion, craft and food brands are top performers on the ultra-visual Pinterest platform. Yet organizations that prefer to tell stories on Pinterest, such as the Dave Thomas Foundation for Adoption, also attract eyeballs. As Staci Perkins, director of Marketing and Communications for Dave Thomas Foundation for Adoption says in the following Q&A, there is an opportunity to tap into a new group of brand advocates and raise awareness for your organization. Perkins will elaborate on Pinterest and its unique applications at PR News’ Big 3 Conference on August 9 in San Francisco.

PR News: What type of content do you post to Pinterest and how does it differ from what you post on Facebook or Twitter?

Staci Perkins: We post content from our Web site and structure our Pinterest boards in the same way as our Web site. We post news stories, inspirational stories, helpful resources and information on technology for nonprofits. We also post to several other group boards.

PR News: What are some tips to engage an audience on Pinterest? 

Our audience wants to see success stories and inspiration most of all, so we are thoughtful and deliberate about posting that content to keep them engaged.

PR News: What can Pinterest do that other platforms can’t?

Perkins: Obviously since Pinterest is graphics-based, that platform can truly showcase visuals better than other social media sites. We’ve seen an entirely new group of advocates and increased awareness from Pinterest and we use the platform to tell the story of foster care adoption. We love sharing success stories to dispel the myths of foster care adoption, and to support those who have or will adopt.

PR News: What’s one key tip you’ll share with attendees at the Big 3 Conference?

Perkins: When in doubt about how to get started on Pinterest, use the same layout as your Web site to create your boards. Also, not everything on Pinterest needs to be a photo. There are ways to pin text, such as quotes, through new free tools like Share as Image.

Attend PR News’ Big 3 Conference on August 9 in San Francisco and learn more from social media leaders like Staci Perkins.

Follow Regina D’Alesio, @reginadalesio

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.