Tip Sheet: Star Search: Recruiting Top Young Talent Socially

In a service industry like public relations, a company’s most important asset is its staff. Recruiting the right talent is a top priority for all agencies and often more difficult than finding clients. Posting ads on job boards or making connections through LinkedIn can be helpful for targeting mid- to senior-level executives, but what about identifying entry-level candidates? Recruiting talented entry-level staff has been a challenge for us at Affect, given the sea of agencies we’re competing with for the next generation of PR pros. Thus, recruitment strategies at this level must be creative and engaging.

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