PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’


As a PR professional, you might have had this fantasy: As the communications leader at a Fortune 500 company, you successfully steer it through a major crisis, earning the praise and attention of the company’s CEO. “Come work with me,” says the CEO. After gleefully telling your former boss, the CMO, that you’ll be reporting directly to the chief executive, you and your PR staff board the corporate jet headed for Davos, where you’ll be working closely with the CEO on event messaging, as well as determining the future course of the company. Okay, perhaps that’s pushing it a bit. Now for the reality: The majority of communicators do not report to their CEOs.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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