As a PR professional, you might have had this fantasy: As the communications leader at a Fortune 500 company, you successfully steer it through a major crisis, earning the praise and attention of the company’s CEO. “Come work with me,” says the CEO. After gleefully telling your former boss, the CMO, that you’ll be reporting directly to the chief executive, you and your PR staff board the corporate jet headed for Davos, where you’ll be working closely with the CEO on event messaging, as well as determining the future course of the company. Okay, perhaps that’s pushing it a bit. Now for the reality: The majority of communicators do not report to their CEOs.
PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’
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