Ruling the Waves: 5 Tips for a Successful Radio Interview

Andy Gilman

Andy Gilman, CEO of CommCore Consulting Group, has prepped prominent corporate executives and government leaders for important broadcast interviews. Of all the outreach platforms, radio is the most imaginatively visual medium, “because we use the ‘movie camera’ in our brands to create images,” says Gilman. Here are five radio interview tips from Gilman:

  1. Tell a quick, compelling story: Audience attention fades fast on radio if the sound bites are boring.

  2. Bring visual references: Have props and photos in the studio with you to describe the idea, product or service.

  3. Get Local: Adapt your messages to the city, county or state.

  4. Make it multimedia: Always mention a Web site to get more audience information.

  5. Use your hands: The secret to a strong and vibrant voice is using your hands, which improves pacing, tone and passion. 

PR News subscribers can read more about media relations tactics in the case study: "
PR Goes ‘On Air’ With Branded Radio Campaign to Support Fisher House Foundation and Military Families."

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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