Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort


Kemp Goldberg Partners used this communications matrix, which helped formulate and track campaign messages, to manage a Congressional Medicare decision affecting a regional healthcare provider Creating multiple messages in advance of an outcome of a court or regulatory ruling, or before a crisis hits, is a key practice in PR. In fact, the motto “Be Prepared” can be applied as much to communications professionals as to the Boy Scouts of America. But within the last six months, this messaging PR practice has been ramped up significantly, particularly in Washington, D.C., and its political environs.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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