Case Study: PR Goes ‘On Air’ With Branded Radio Campaign to Support Fisher House Foundation and Military Families

Host Dave Ross (left) interviews Medal of Honor recipient Leroy Petry for “A Grateful Nation,” Bloomquist Media’s branded audio content programming for Fisher House Foundation. “A Grateful Nation” aired on 65 stations and XM/Sirius over Memorial Day weekend in 2012.  Photo courtesy of Bloomquist Media Organization: Fisher House Foundation Agency: Bloomquist Media Timeframe: Sept. - Dec. 2011 When college student Matt Zajak joined the military, he was known by family and friends back home in New Mexico as an outdoorsman, enjoying rock climbing, skydiving and scuba diving.

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