You’ve just selected a PR firm to add some firepower to your in-house communications team, signed the contract and are ready let the world know about your company. You’ll be on the front page of The Wall Street Journal in no time, right? Not so fast. The most effective client/PR firm relationships are borne out of complete and open two-way communication, mutual planning and goal setting. And perhaps most importantly, active involvement from the C-suite.
Tip Sheet: Five Tips for Hiring Outside PR Firepower
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