On the morning of June 6, 2012, reports began circulating that about 6 million passwords attached to professional social network LinkedIn’s accounts had been compromised. The same day, in response, LinkedIn issued a press release generally acknowledging the breach while vowing to invalidate passwords of the affected accounts, and promising to send a series of e-mails to members with affected accounts. LinkedIn’s initial actions on that day couldn’t prevent a groundswell of criticism that has dogged the company since, centering on the handling of the crisis and how a hack by an overseas forum could occur inside a top technology company in Silicon Valley. As a longtime LinkedIn user and a monthly paid subscriber to its professional offering, Jason Maloni, senior VP at Levick Strategic Communications, was disappointed by LinkedIn’s response to its members. “They should have had a little button or alert on my homepage that stated ‘click for more information’ for my benefit,” says Maloni.
Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches
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