On the morning of June 6, 2012, reports began circulating that about 6 million passwords attached to professional social network LinkedIn’s accounts had been compromised. The same day, in response, LinkedIn issued a press release generally acknowledging the breach while vowing to invalidate passwords of the affected accounts, and promising to send a series of e-mails to members with affected accounts. LinkedIn’s initial actions on that day couldn’t prevent a groundswell of criticism that has dogged the company since, centering on the handling of the crisis and how a hack by an overseas forum could occur inside a top technology company in Silicon Valley. As a longtime LinkedIn user and a monthly paid subscriber to its professional offering, Jason Maloni, senior VP at Levick Strategic Communications, was disappointed by LinkedIn’s response to its members. “They should have had a little button or alert on my homepage that stated ‘click for more information’ for my benefit,” says Maloni.
Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches
You might also be interested in:
- Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike
- 4 Steps to a Winning Social Media Narrative
- 6 Ways to Integrate Employees Into Your Organizational Messaging
- 5 Questions to Ask Before Measuring Your Content Marketing Campaigns
- How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets