4 Tips to Take Your Facebook Page to the Next Level

Geoff McDonald

Now that Facebook has become such a crowded space, brands need to work hard to outperform their competitors. Geoff McDonald, executive account director/co-founder of SplashLab Social, a social media group that works with agencies (and designed Talenti Gelato e Sorbetto’s robust tab system) provides four tips to do just that.
 

1. Get Current: Every brand needs a professional, compelling Facebook page. Redesign yours for Timeline by making sure you have the essentials—dimension-fitting cover photos and updated “about” content, which is now displayed more prominently.

2. Humanize Your Brand: To gain traction with the social crowd, brands need to demonstrate some personality to make them more approachable. Facebook users pick brands the same way they select friends: on integrity, friendliness, respectfulness, interesting interactions and trust.

3. Collect Data: Facebook represents a treasure trove of data for brands, from existing customers to new prospects. Use strategies that trigger the “Allow” button (such as integrated contests and coupons) to easily gather e-mails, profile data, relationships, interests, locations and behaviors. Use analytics tools—from Google Analytics to Facebook Insights.

4. Leverage the Data: Once collected, this data can be used for market research, lead generation, building relationships, conducting surveys, creating quality e-mail lists and communicating information and offers.