Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

Pinterest is the current darling of social media, having joined Facebook (which is having its own problems—see story above) and Twitter as one of the Big Three social platforms for brands. Marketers and communicators are clearly excited by Pinterest, and why shouldn’t they be? As of January 2012, Pinterest began driving more traffic to retail Web sites than Google+, LinkedIn, Reddit and YouTube combined. And 21% of U.S.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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