Pinterest is the current darling of social media, having joined Facebook (which is having its own problems—see story above) and Twitter as one of the Big Three social platforms for brands. Marketers and communicators are clearly excited by Pinterest, and why shouldn’t they be? As of January 2012, Pinterest began driving more traffic to retail Web sites than Google+, LinkedIn, Reddit and YouTube combined. And 21% of U.S.
Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins
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