Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

The Mobile Marketing Association says there are now more mobile phone subscribers globally than landline subscribers. And JPMorgan predicts the market for tablets will be worth $35 billion by the end of 2012. While mobile marketing, in some basic forms, has been around for more than a decade, the breakneck speed at which the notable move to mobile is occurring has left many a B2B communicator wondering how to tap this channel to reach customers and prospects. Overall, business-to-business companies have been hesitant to jump into mobile marketing. Many B2B companies have struggled with how much effort and budget to allocate to mobile campaigns and, moreover, how to devise and execute such campaigns in a way that generates results.

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