Go Grassroots: Build Goodwill With a Community Relations Committee & Plan

Reputation management is one of the most critical areas of concern for management teams and their boards of directors. Daily media reports are filled with stories detailing how companies have either done the wrong thing or broken laws. PR practitioners must adjust their crisis plans to incorporate the latest learnings, with the hope that they are prepared to rise to the call to help their organizations avoid a similar fate, should the unthinkable occur. But what if we can take steps in advance to build relationships that will help us to either prevent or deal with an event before it actually becomes a crisis? That may require seeking a social license to operate within a certain geographic region or community.

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