Charting the Industry: Ghost Town? Brands Advance on Google+

While not receiving nearly as much press lately as its stock-price-challenged rival, don’t feel sorry for Google+. As a product of one of the largest tech companies on the planet, Google+ demands attention. In fact, a report released in May 2012 by social media company Simply Measured shows Google+ brand page adoption and engagement are on the rise. Overall Google+ activity is up since a Q1 study was released in February 2012—three months after the platform’s launch. In Q2 2012, average weekly “circler” engagement is up 112% and content engagement is up 65%, according to the report.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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