Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions


If you work at an agency and got a call from your client recently about your thought leadership capabilities, consider yourself right in step with an important new trend. The thought leadership landscape is shifting. Organizations today need more from their PR firms in this critically important area of strategic communications. We, as an industry, need to refresh our thinking about how we can do it faster, smarter and more cost-effectively. The biggest change is that the evolving world of media (conventional, social, mobile) has made it more challenging for organizations to claim a share of voice, whatever the means being used.

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