Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions


If you work at an agency and got a call from your client recently about your thought leadership capabilities, consider yourself right in step with an important new trend. The thought leadership landscape is shifting. Organizations today need more from their PR firms in this critically important area of strategic communications. We, as an industry, need to refresh our thinking about how we can do it faster, smarter and more cost-effectively. The biggest change is that the evolving world of media (conventional, social, mobile) has made it more challenging for organizations to claim a share of voice, whatever the means being used.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.