When Wading Into Thorny Issues, Discretion Is the Better Part of Valor

Leave it to the VP. After Joe Biden voiced his approval of same-sex marriage—a position that Barack Obama had not yet taken publicly—the president had no choice but to express his own support of the issue. So on May 9, 2012, Obama told ABC News that he believed it was important to “treat others the way you would want to be treated,” coming out in support of same-sex marriage. Thus, Obama became “The First Gay President” (as expressed by Time magazine’s related cover), garnering accolades from many for finally letting the public know where he stands, while providing fodder for political opponents. While it’s a risky move for the president to take such a position, organizations that also take such stands could be walking on thin ice, too, says John Davies, CEO of Santa Barbara, Calif.

Subscribe Now  |  Login

Comments Off


About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.