Tip Sheet: Take Back Your Web Site From the IT Guys

Content management technology can make or break your company’s online presence. If you can’t easily update the material on your Web site or quickly publish content, your ability to successfully promote your brand and products will be in serious jeopardy. But for many PR and marketing professionals, the dream of a seamless content management experience is held hostage by the IT team—a group of technology stakeholders who often are more interested in the technical aspects of the CMS platform than ease of use for communicators who need to be able to deliver fresh, relevant content to online audiences on a regular basis. To ensure the quality of brand content, it’s important for communications teams to regain control over the company’s content management process, starting with the selection of the CMS platform. THE TECHNOLOGY DILEMMA In fairness to IT, a robust CMS is a far-reaching solution that has implications for the company’s entire information technology environment.

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