Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

There’s little doubt that PR pros keep hearing this same tune: PR, marketing and advertising are becoming intertwined, particularly as digital/social media becomes more prevalent. So that means PR pros can’t just think about “earned” efforts both online and offline—they must take an integrated approach to communications. This is why communicators should be in-the-know about the paid products available on social media platforms in general, and on Twitter specifically. Why Twitter? Because there are close to 500 million Twitter accounts worldwide, and close to 200 million tweets sent per day.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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