The economic environment has mandated that newsrooms operate as lean, mean news reporting machines. That has meant fewer feet, cameras and microphones on the street for many print and broadcast news organizations. At the same time, those lucky journalists still drawing a paycheck are responsible for generating an even larger amount of content in a multitude of formats. Understanding how these outlets are using innovative digital technologies can yield new earned media opportunities for PR professionals. THE CONNECTED AUDIENCE Today, more than ever, broadcasters must reach their audiences using all means possible.
Tip Sheet: Make the Changing Media Paradigm Work for You
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