Within communications outreach, social media is just about everywhere. To find out just where nonprofits stand in social media awareness, adoption, satisfaction and usage trends, software and service company Sage conducted its second annual Nonprofit Insights study in January 2012, garnering more than 613 respondents from the nonprofit space. The results show that social media is transforming how nonprofits communicate and engage with their constituents and supporters. Overwhelmingly, 84% of the participants said their organization is using some form of social media, while 73% of the respondents said social media is “very” or “somewhat important” to their organization’s overall mission and strategy. TOOLS CONFUSING There were, however, some shortcomings in the use of social media by nonprofits: 69% of respondents say their organizations are not blogging and just 35% use a tool or tools to help manage their social media accounts (see the chart).
Charting the Industry: Nonprofits Slow to Use Social Media Tools
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