Tip Sheet: PR Principles as a Basis for Success as a CEO


It’s no secret that public relations professionals are challenged with gaining respect among the C-suite. For many years, PR practitioners have fought for their right to be seen as strategists whose work has a meaningful impact on an organization’s bottom line. In my case, the skills and attributes I developed in my career in PR are exactly those that paved the path to my current position as CEO of Pluta Cancer Center and those upon which I rely every day to effectively fulfill my role. While serving as Carestream Health’s director of global internal communications, I streamlined communication for more than 8,000 employees in 45 countries. I came to Carestream after serving as director of organizational communications at Rochester Gas & Electric.

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