Tip Sheet: PR Principles as a Basis for Success as a CEO

It’s no secret that public relations professionals are challenged with gaining respect among the C-suite. For many years, PR practitioners have fought for their right to be seen as strategists whose work has a meaningful impact on an organization’s bottom line. In my case, the skills and attributes I developed in my career in PR are exactly those that paved the path to my current position as CEO of Pluta Cancer Center and those upon which I rely every day to effectively fulfill my role. While serving as Carestream Health’s director of global internal communications, I streamlined communication for more than 8,000 employees in 45 countries. I came to Carestream after serving as director of organizational communications at Rochester Gas & Electric.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.