It’s an effort that’s been hard to miss and widely debated. The Public Relations Society of America sought widespread opinion on new definitions for the profession. It crowdsourced suggestions, convened a summit with international partners and released annotated statements for voting. The winner: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. While the new definition may help first-year PR students answer a pop-quiz question, there’s one group this effort essentially ignores: the CEO and other senior executives.
Tip Sheet: Pat PR Definitions No Help in Getting a CEO’s Ear
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