Trust in Government and Business in Downward Spiral


As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government to do what is right (30%), and just 35% trust corporations to do what is right—down from 53% and 45%, respectively, in September 2010. Other findings include:

  • More than half of Americans (52%) feel they have more access to information about the business practices of corporations, but only 30% feel like it is easier to hold companies accountable for their actions.

  • 90% of those surveyed cited a “friend or family member” as the most trusted source of information on policy or product issues. In fact, less than four in 10 say they would trust boards of directors (39%), company spokespersons (30%), government officials (30%) or CEOs (30%).

  • Less than one-third trust the government to do what is right (30%), and just 35% trust corporations to do what is right.


Source: Hill+Knowlton Strategies 


 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.