Time to Adopt the Newsjacker’s Motto: Always Be Prepared 04/09/2012 By Scott Van Camp Speed and flexibility are the PR requirements for taking breaking news and making it your own. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.