Leaders Globally Fall Short of the Public’s Expectations


Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In fact, the “Ketchum Leadership Communication Monitor” found that more people globally believe leadership will actually get worse in 2012 (31%), compared with anticipating better leadership (27%). Other study findings include:

  • Business leaders were seen as the most effective in 2011—beating politicians, not-for-profit bosses and even religious leaders. More than a third of respondents said they were more confident in business leaders than a year ago, with 36% viewing business as providing effective leadership (receiving an “excellent” rating of 8 or above on a scale of 0-10) and 48% seeing them as effective communicators.

  • Within the business community, knowledge-based industries were perceived as having the most effective bosses. Ranked highest on leadership effectiveness was technology, with a 44% approval rating, followed by media (39%) and telecommunications (36%).

  • Crisis response is seen as the most important area for business leaders to communicate personally (53%), followed by financial results (48%) and the state of the business (40%).

Source: Ketchum



 


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