With five journalists in the top 10, The New York Times dominates the rankings of the most influential U.S. financial journalists, according to the 2012 Gorkana Survey of Financial Journalists. Andrew Ross Sorkin, columnist for The New York Times and CNBC co-host, is perceived as being the most influential U.S. financial journalist today. Gretchen Morgenson of the Times is perceived as the second-most influential journalist, while Michael Lewis, author of a long list of best-sellers, most recently Boomerang: Travels in the New Third World and The Big Short: Inside the Doomsday Machine, takes the third slot. The highest rated Web-only journalist is Felix Salmon, the widely read blogging editor for Reuters.
The Wall Street Journal is considered by financial journalists to be the most influential financial news outlet in the U.S. today. Close on the heels of the WSJ is fast-expanding Bloomberg News, followed by the The New York Times, Reuters and Financial Times. Other interesting findings from the survey include:
- The journalists were also asked to name the most respected financial institution PR professionals; Pen Pendleton of Morgan Stanley took that top slot.
- The journalists surveyed also assign the most credibility to information provided by a company CEO.
- Journalists are somewhat more negative on the financial services sector, with 44.4% negative on the sector and 40.4% neutral.