2012 Nonprofit PR Awards: E-mail Newsletter(s)

Winner: American Institute of CPAs – Feed the Pig Weekly Savings Tip

AICPA’s national financial literacy PSA campaign encourages 24-34-year-olds to save for long-term financial security. As part of that initiative, the Feed the Pig campaign delivered a savings tip sent to subscribers via e-newsletter each week. In March 2011, AICPA introduced FANtastic Friday Savings Tip, a monthly e-tip generated by fans’ submissions via social media. FANtastic Friday was promoted across multiple communications platforms, including the organization’s Web site and via social media. The results: Fan growth tripled to 150 likes per month, and views of Facebook posts increased 187% from the year before. —RD

Honorable Mentions:

The American Institute of Architects – AIArchitect E-Newsletter and Landing Page: To reach a varied membership of 80,000, the AIA’s biweekly combined traditional long-form content with videos, infographics and slideshows.

Robert R. McCormick Foundation – Insights: Robert R. McCormick Foundation External E-Newsletter: The Insights quarterly provides a deep dive into a specific topic, including feature articles, interviews and a multimedia format. The inaugural issue generated a 25% view rate among stakeholders.


Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.