2012 Nonprofit PR Awards: Association/Nonprofit Team of the Year


Winner: United Nations Foundation

In 2011 the UN Foundation’s communications team exceeded its goals in media placement, public outreach and online audience numbers. In telling the UN’s story and sharing the message that everyone has a role to play in creating a better world, the team sold out its second annual Social Good Summit (in conjunction with Mashable), with 1,600 attendees and 120,000 people tuning in via Livestream. On the social media front, the team increased Facebook, Twitter and YouTube followers by 200% with innovative online events such as Facebook town halls and Twitterthons. —RD


Honorable Mentions:

Kaiser Permanente: In 2011 Kaiser Permanente opened the Center for Total Health in Washington D.C. From concept to execution around the launch, the communications team worked to create an open dialogue about the future of healthcare and convey Kaiser Permanente’s commitment to its members.

Legacy: In supporting the Legacy Foundation’s mission to keep young people from smoking and help all smokers quit, in 2011, the six-member communications team continued to raise the needle about the issue of tobacco use by earning news coverage that generated 2.7 billion impressions for Legacy and its key campaigns.
 


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.