2012 Nonprofit PR Awards: Association/Nonprofit Team of the Year


Winner: United Nations Foundation

In 2011 the UN Foundation’s communications team exceeded its goals in media placement, public outreach and online audience numbers. In telling the UN’s story and sharing the message that everyone has a role to play in creating a better world, the team sold out its second annual Social Good Summit (in conjunction with Mashable), with 1,600 attendees and 120,000 people tuning in via Livestream. On the social media front, the team increased Facebook, Twitter and YouTube followers by 200% with innovative online events such as Facebook town halls and Twitterthons. —RD


Honorable Mentions:

Kaiser Permanente: In 2011 Kaiser Permanente opened the Center for Total Health in Washington D.C. From concept to execution around the launch, the communications team worked to create an open dialogue about the future of healthcare and convey Kaiser Permanente’s commitment to its members.

Legacy: In supporting the Legacy Foundation’s mission to keep young people from smoking and help all smokers quit, in 2011, the six-member communications team continued to raise the needle about the issue of tobacco use by earning news coverage that generated 2.7 billion impressions for Legacy and its key campaigns.
 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.