2012 Nonprofit PR Awards: Web Site

One out of every two Coloradans is overweight or obese, and nonprofit LiveWell Colorado, with partners rabble+rouser and Launch Advertising, sought to “awaken” Colorado moms to this reality by creating a campaign Web site that showed them where they personally stand when it comes to obesity.

The central feature of the site is the “360 Gut Check,” comprised of a body mass index calculator, waist-to-height calculator and a behavior quiz. In the first six months of the campaign the site racked up 175,000 BMI calculations, 76,000 waist-to-height calculation and gave out 120,000 behavior grades. More than 100,000 site visits and 450,000 page views were logged from individuals in over 169 different cities in Colorado. —SG

Normal.dotm 0 0 2012-03-13T17:26:00Z 1 2 16 Access Intelligence 1 1 19 12.0 0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Honorable Mention:

AICPA – Start Here, Go Places. Educators Portal: The American Institute of CPAs, seeking to develop an online community for high school business and accounting teachers, designed a portal that easily guides them to take an action—whether it’s to start a conversation, post a question in a forum or request materials. More than 2,000 business leaders, accounting teachers and guidance counselors have registered for the educators portal, and visits average more than 17 minutes in length.