2012 Nonprofit PR Awards: Web Site


Winner: LiveWell Colorado, rabble+rouser and Launch Advertising — LiveWell Colorado Obesity Awakening Campaign

One out of every two Coloradans is overweight or obese, and nonprofit LiveWell Colorado, with partners rabble+rouser and Launch Advertising, sought to “awaken” Colorado moms to this reality by creating a campaign Web site that showed them where they personally stand when it comes to obesity.

The central feature of the site is the “360 Gut Check,” comprised of a body mass index calculator, waist-to-height calculator and a behavior quiz. In the first six months of the campaign the site racked up 175,000 BMI calculations, 76,000 waist-to-height calculation and gave out 120,000 behavior grades. More than 100,000 site visits and 450,000 page views were logged from individuals in over 169 different cities in Colorado. —SG


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Honorable Mention:

AICPA – Start Here, Go Places. Educators Portal: The American Institute of CPAs, seeking to develop an online community for high school business and accounting teachers, designed a portal that easily guides them to take an action—whether it’s to start a conversation, post a question in a forum or request materials. More than 2,000 business leaders, accounting teachers and guidance counselors have registered for the educators portal, and visits average more than 17 minutes in length.

 

 

 

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